The season finale event, attendance is mandatory, taking it super seriously is not. Is Bentonville really the cycling Disneyland? Only one way to find out. Big Sugar is the series ending event for the Lifetime Grand Prix one of the coolest cycling series events ever to grace the planet, and definitely this country. Big Sugar registration opens March 1, 2023 so set your calendars to prepare for the end…of the season. Also plan on some bonus exploration of Arkansas; it’s that cool out there. There’s a little town called Eureka Springs that seems to be calling our name.

The finish line is not always the best part of a race but it sure is nice when you get there. Rad in Trinidad, 2021